Welcome
Census is a design management consultancy firm that focuses on the development of efficient design policy following on from brand and communication policy. Census stands out in the design sector thanks to a knowledge-based approach where research, consulting and planning are detached from the actual design work.
Design management is a relatively new discipline, which explicitly recognizes that design can make a significant contribution to a company’s business performance. Design plays an essential role in product and brand development, and is as such of great economic importance to organisations and companies. Design has the power to influence the perception and experience of customers, employees and shareholders. A provider can furthermore use design to differentiate his products and/or services and to add value to his operations. In order to optimize this differentiation base and value addition, it is necessary to manage design professionally.
Design management is a relatively new discipline, which explicitly recognizes that design can make a significant contribution to a company’s business performance. Design plays an essential role in product and brand development, and is as such of great economic importance to organisations and companies. Design has the power to influence the perception and experience of customers, employees and shareholders. A provider can furthermore use design to differentiate his products and/or services and to add value to his operations. In order to optimize this differentiation base and value addition, it is necessary to manage design professionally.
There is every indication that the importance of design as a strategic asset will continue to increase in the coming years. We are therefore seeing an increasing need for knowledge on the possibilities and effects of design - preferably knowledge that organisations can actually apply in practice. This book fills that need. It offers a comprehensive and up to date overview of the state of affairs in the emerging design management domain. Design efficiency is not a matter of luck, but rather the result of targeted management efforts.